A poor approach to CRM can be very damaging to your reputation and your relationship with customers. Here are five key reasons to make CRM a priority for your business. And a couple of them may surprise you.
Building relationships is essential in today’s business environment, but we can fall short when tasked with maintaining so many complex interactions at the same time.
What should you be expecting from your customer relationship management programs these days?
In today’s digital economy, clients are continuing to set the bar higher and higher in terms of what they expect from the brands with which they interact.