Event Management

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Why Is Event Management
Important For Your Business?

Real-life experiences are more engaging and can shape our memories much more profoundly than anything else. Live events are deeply experiential by nature—something everyone seeks from an organisation. Creating events provides an incredible opportunity to promote one’s business. They can serve as a chance for a well-established company to regain its importance by attracting an increasing number of prospective customers. Event marketing needs to be part of your overall marketing toolbox.

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Create a Memorable
Experience

Memories aren’t created from reading an eBook or navigating your website! The event experience makes customers eager to interact with your brand.

When a company cares about the same thing you do, it’s a lot easier to care about a company. Especially if you are in an industry where your competitors have similar products and pricing. Events can provide a human element that customers (you know, the actual human beings we market to) find relatable.

The most successful businesses are spending 1.7x the average marketing budget on live events.
Events make up for 24% of the B2B marketing budget.
98% of consumers create digital content at events and 100% of them share it on social media.
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How is Your Event Performing?



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Key Features of Event Management

Event management is extremely hectic for even the most experienced professionals. Plenty of things can go wrong when you don’t put a good plan in place. Any little step you can take to make things more efficient goes a long way to making your event a success and creating memorable experiences for attendees. Here are the key features of Event Management that will help you plan and manage your event successfully.

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If you have set realistic goals and objectives, the measurable results you have achieved from the event will demonstrate the value of your work.

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Even if a prospect doesn’t immediately convert at an event, there is the opportunity to add them to your database. They will become a lead, who you can nurture through the sales process.

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Promote your events with a branded event website. List detailed information, collect registrations and payments in one centralised, secure location. Create beautiful event websites with ease.

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Host physical events (attendance and interactions that take place in person) or online events that connect presenters and participants through a web-based interface.

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Be the first to follow-up with attendees and non-attendees alike. Automating event follow-up will set you apart from the competition and keep you fresh in the minds of your prospects.

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Scheduling and posting messages on social networks before, during, and after your event is crucial for success.