MailChimp Connector
What is the Total CRM Dynamics MailChimp Connector?
If you want to send bulk emails to your Dynamics 365 Marketing List and save not just general statistics, but each individual activity against your Contacts, Leads, and Accounts in Dynamics 365, then the TotalCRM MailChimp Connector was made for you! This marketing automation add-on seamlessly connects MailChimp with Dynamics 365, allowing you to easily track bulk emails in Dynamics 365 per Contact, Lead and Account.
The Dynamics MailChimp Connector is a tool that connects the powerful and robust third-party bulk email platform, MailChimp, with Dynamics 365. Use static or dynamic CRM marketing lists to send out bulk emails such as newsletters, special offers and more. It can track each individual bulk email activity such as each send, delivery, open, click, bounce and unsubscribe back to each contact, lead or account.
Dynamics MailChimp Connector helps your organisation harness the power of the world-class marketing automation suite Mailchimp with sales automation using Dynamics 365 CRM, to expedite your campaign activities.
It is designed to seamlessly share the contact information verified by the sales reps, from Dynamics 365 to Mailchimp, saving the marketing team’s time and effort by focussing only on the qualified/verified leads for campaign activities.
What does it do?
Send beautiful, rich, HTML emails without needing any HTML knowledge by using MailChimp’s robust template editor
Use CRM information to create dynamic content in your templates using merge tags
Why should you use it?
- Its a robust but more affordable alternative to Microsoft Dynamics for Marketing or ClickDimensions
- Be proactive with your lead and prospect information
- Anyone interested increasing sales and reaching out to customers and prospects before their competitors get to them first!
- Manage your send lists in one place – no need to export/import
- Emails are sent from MailChimp’s email routers
- Activities are tracked back in CRM instead of in a separate system
- Send beautiful HTML emails easily
Key Features
- Every contact and lead is synced and identified
- D365 creates leads and contacts in your list in Mailchimp
- D365 Updated Email and Name details for any synced leads/contacts is synced to Mailchimp
- Schedule auto sync or manually at any time if you wish
Mailchimp Connector Technical Details
Answers to some common questions we get asked about our Mailchimp Connector
How does the sync work?
We use several different ways to measure the effectiveness of your marketing, but the metrics need to be tied to your business goals.
Sync Marketing List Contacts
Integrate your existing website with your CRM. Capture enquiries automatically, but also capture their behaviour using web analytics.
Field Syncing
Develop a customer journey map for your customers’ experience that will allow you to view your organisation and its process through their eyes.
Email in Timeline
Learn how your customers really feel by surveying them directly. Capture the results in your CRM for use throughout the business. Supports NPS and CSAT.
Unsubscribe Maintenance
Reports need to contain information that drive decisions. Don’t compile data just for the sake of it. Run reports to maintain alignment with sales and inform decisions.
Included in Agreement
Set up marketing campaigns directly from your CRM and track your success. Create multiple marketing campaigns for different segments of your customer base.