Elevate Customer Experiences
Raise your marketing game with Dynamics 365 Marketing:
Engage. Convert. Thrive.
Dynamics 365 Marketing is customer relationship management (CRM) and marketing automation software. It is part of the larger Dynamics 365 suite of business applications and is designed to help businesses streamline their marketing efforts, manage customer interactions, and improve their overall marketing performance. It integrates with other Microsoft products and services, making it a suitable choice for organisations already using the Microsoft technology stack.
Marketing Automation includes essential marketing tools like email marketing, campaign automation, web intelligence, surveys, web forms and landing pages, and social marketing to help our customers attract more leads, close more sales and more effectively engage customers.
Personalised Marketing
Create personalised marketing for different types of customers.
Users can segment their customer base based on various criteria such as demographics, behavior, and purchase history to create targeted marketing campaigns.
Journey Design
Build a customer journey using simple drag-and-drop.
Automation capabilities allow for the creation of automated marketing workflows, including lead nurturing, follow-up emails, and personalized customer journeys.
Email Marketing
Plan, create, send, and track email marketing campaigns.
Incorporates customisable templates, A/B testing, and tracking of email performance, and includes data on opens, clicks, and conversions.
Behaviour Tracking
Capture what prospects do across various digital channels.
This feature helps you gain insights into how your contacts are interacting with your marketing content and digital assets.
Our Tailored Services to Get You Going
Marketing Assessment
Measure the effectiveness of your marketing, with the metrics aligned to your business goals.
Website Integration
Integrate your existing website with CRM. Automatically collect inquiries and capture user behavior through web analytics.
Customer Journey Mapping
Create a customer journey map that enables you to see your organisation and its processes from the perspective of your customers’ experiences.
CRM Survey Capture
Gain genuine insights into your customers’ sentiments by directly surveying them. Record the outcomes in your CRM for utilisation across the entire organisation. Provides support for Net Promoter Score (NPS) and Customer Satisfaction (CSAT) metrics.
Marketing Reports
Reports need to contain information that drive decisions. Avoid gathering data merely for the sake of it. Run reports to maintain alignment with sales and inform decisions.
Campaign Creation
Set up marketing campaigns directly from your CRM and track your success. Create multiple marketing campaigns for different segments of your customer base.
What Is Closed-Loop Marketing?
Closed-loop marketing is a strategy where all marketing efforts and results are captured and analysed in order to drive future marketing decisions. Marketing Automation allows you to track all activities of your campaigns as well as collect and analyse the results. Your campaign data can also be related to campaign costs so that you can determine your return on investment for various marketing efforts.
If you’re still relying on antiquated marketing efforts, making the switch to closed-loop marketing can help increase the number of conversions, build stronger relationships with your customers, and achieve a cohesive and effective connection between your sales and marketing teams.
How Closed-Loop Marketing Typically Works
Attribution: Closed-loop marketing attributes conversions and sales back to specific marketing activities. This means tracking which marketing channels, campaigns, or tactics are responsible for generating leads and converting them into customers.
Analysis: The collected data is analyzed to gain insights into what’s working and what’s not. Marketers can determine which marketing efforts are delivering a positive return on investment (ROI) and which need improvement.
Feedback Loop: Insights from the analysis are shared with the marketing team, and adjustments are made to marketing strategies and tactics based on this feedback. This can include reallocating budget to more successful channels, refining messaging, or changing targeting criteria.
Continuous Optimization: Closed-loop marketing is an ongoing process. Marketers continually gather data, analyze results, and refine their strategies to improve campaign performance and ROI.
Alignment with Sales: One of the key aspects of closed-loop marketing is the close alignment between marketing and sales teams. Marketing efforts are closely tied to sales outcomes, and both teams work together to nurture leads and convert them into customers.
Be on Top and Drive More Sales
Save Time
Create multiple campaigns ahead of time and schedule them for a time and date in the future. Set-up auto-responders for daily follow-ups.
Reach Individuals
Reach each one of your unique customers. Send messages and promotions that relate specifically to their needs. They only receive messages that are relevant.
Do More with Less
A single person can execute complex and ongoing campaigns and can connect with many more customers than would be possible otherwise.
Not Technical
Marketing Automation is easy, even for people who are not technically inclined. Ready-made templates, easy to use editors and helpful information will guide you.
Easy Lead Nurturing
Develop relationships with customers through every step of their journey. Focus efforts on listening to their needs and giving them what they want.
Detailed Reports
Keep track of each campaign you are doing. Provide detailed graphs, statistics and other report data that you can analyse and then use to optimise future campaigns.