Dynamics 365 Marketing Implementation
Client: Independent Schools Victoria
Project Date: August 2022
Since 1949, Independent Schools Victoria (ISV) has been dedicated to diversity and choice in education.
Through advocacy and support, they help families access schools that match the needs and values of every student.
Challenge and Solutions
Independent Schools Victoria (ISV) had been running Dynamics 365 for several years with Click Dimensions as the marketing application. Recent updates to Dynamics Marketing made it a more compelling marketing platform for ISV to use to capture website enquiries and send regular email marketing messages to their customers.
Total CRM worked in conjunction with ISV to plan and manage the migration to Dynamics Marketing. This included creation of email templates, website landing pages with conditional logic, dynamic and static segments to replace marketing lists and training to the main users of the system.